Joann Serafini


Joann Serafini is the owner of Shibumi Knoll Vineyards in Saint Helena Ca. Napa Valley. Shibumi is a boutique winery started in 2003. Each varietal is made with one of the very best wine makers and vineyard managers in the valley keeping with the highest quality in wine process and organic farming practices. Shibumi is a Japanese word that means “effortless perfection” or “understated elegance.  


Joann’s experience includes working with her late husband at his manufacturing company Headquartered in Louisville, KY and in seven locations across the country. At his passing she took over as CEO and ran the business until selling in 2018.


Joann has an extensive career in Sales, Marketing and Management.  Ms. Serafini has held positions with ABC Entertainment, Motorola and SBC Wireless. She is passionate about helping others achieve their goals through coaching and mentoring.


Joann is a native of Albany NY with a BA in Communications. She moved to Los Angeles in 1983 and San Francisco in 1990. She is an outdoors enthusiast and adventure seeker. She is deeply committed to animal advocacy and cancer research.